WHY AFRICAN FASHION WITH ITS AFRICAN DRESS STYLES IS NOW WORTH US$31 Billion
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The African Clothing or African Dress, has earned its name as African Fashion.
Cosmopolitan cities such as New York, London, Milan, Paris, Hong Kong, and Singapore are known as fashion hubs full of Fashion Week shows.
While these cities are busy all year round with the latest fashion and well known designers, Africa’s fashion scene has gained traction and is attracting attention.
Johannesburg, Cape Town, Nairobi and Lagos are fast becoming the hub on this side of the fashion world with active fashion week shows and home grown designers showcasing their African inspired designs. Photo Credit
Thanks to digital technology and with the increasing population of the middle class, the fashion industry is gaining ground and global attention. Africa fashion has a significant contribution to the global fashion industry in terms of business volume. Photo Credit
The global growth of the fashion industry is expected to reach US$325 Billion by year 2022 according to industry experts with the Sub-Saharan Africa fashion contributing US$31Billion.
A new fashion terminology is hitting the fashion scene named “ Scrumbo Fashion”.
Apparently, when you try to google search for the meaning of “scrumbo”, nothing appears.
Sloppy, Unkept, Bad Taste Streetwear, is the definition of Scrumbo Fashionaccording to Vanity Fair.
Shown on this photo is Paris Jackson with her scrumbo fashion statement.
The daughter of the King of Pop Michael Jackson is determined to make her own mark in the fashion industry.Photo Credit
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